Widgets Redesign

Customizable widgets designed to boost EnergyBot's SEO ranking.

Widgets

UX Design

UI Design

SEO

Documentation

Client

EnergyBot

My Role

UI & UX Design, Prototyping, HTML, CSS

Contributors

Design (Me), Head of Engineering (1), Engineers (2)

Define

Project Goal

Boost SEO ranking.

What's the problem?

Low ranking in Google Search results.

Research & Analysis

Widgets were breaking on mobile, impacting SEO ranking.

After running a site audit, we found that many of our widgets would break visually on smaller screen sizes.

Most of our widgets hadn't been touched for a few years and were using outdated styles.

Solve

Brainstorm

Fix UI issues & make widgets accessible to partners.

Widget Considerations

Use Cases

Varied

Requirements

Responsive & customizable

Our widgets needed to be redesigned to accommodate a wide range of use cases.

We also had many people interested in the data sets we had built out over the years.

Among these was our ability to provide rich data about an energy meter from a simple address search.

Understanding the value of personalized data, we sought to add backlinks to our existing widgets as a starting point.

Design

Mobile-first

New mobile-friendly widgets & documentation.

As with most of my projects, I started with mobile first. This ensures that content won't break and makes designing for desktop stupid simple.

With the widgets themselves designed, I now needed to build out the documentation portion.

Our Head of Engineering provided me with the original documentation. It was my job to present it to users in straightforward manner.

Keeping the scope of the project in mind, we were not able to build a UI that would allow our partners to easily customize the widgets they wanted to use.

We instead provided a series of attributes they could adjust to change the data being shown.

To change the styles, our partners would need to recreate the classes we developed and link to their style sheet within the HTML we provided.

Prototype

Prep for dev.

With design complete for both the widgets and our documentation, I wired together a final prototype to green light development.

Build

Development

Styles & documentation built in Webflow.

As with other projects, I developed styles and documentation for the widgets from within Webflow.

I relied on our developers to wire in the data though.

Launched

January 2023

I coordinated with one of our engineers to ensure that the widgets were behaving correctly both within our own site and externally.

We were able to verify their external use by testing them on our Grid Hacker site, which was hosted entirely separately from EnergyBot.

Results

Project inconclusive.

Widgets utilized, but not customized.
SEO impact inconclusive.

Unsurprisingly, our partners were not willing to go through the effort of recreating our styles to customize the widgets they wanted to use.

Instead, they opted to keep them in their original state and just adjust the data.

It takes a while to see the effects of SEO focused changes as well, so I'm not sure what impact our changes had.